Thursday 10 April 2014
How Search Engine Optimization Works in 2014
Mostly business owners hate SEO (search engine optimization) when its come to rank in SERP. People simply reply with answer that SEO is the time fetching process and revert unpredicted result sometime bad result, if we ask the question what is SEO? You want it or not but
it obvious for your business and blog if you are online. You can't be away from it. There are commonly two type of SEO, one is Off-Page and another is On-Page. Lets see something about On-Page first.
On-Page SEO basically for optimising online content, website or blog so that it can be ready for search engine robots to understand it. This could be done by adding or modifying your tags or codes. Internal linking also comes in On-Page. Modifying or editing your codes means optimizing it for search engines. Like you insert keywords meta tags for rank better.
Recommended: Exclusive On-Page SEO Secrets Revealed.
Now comes to Off-Page SEO. It is slightly complicated. Internet is like a spider web which is built with links, and website links by using again links. Search engine spiders which is also known as robots crawl the World Wide Web and it jump to link from a link and indexed the website when its found. There are so many tactics to do Off-Page SEO. We will talk about it in another post. The search engine giant Google has its own googlebot which crawls the links to link indexing sites which it founds. When it comes to Google search you can simply control what googlebot can crawl on the search result by changing your robot.txt file.
The days are now become more tough for SEOs. I think that you know all about content marketing and what considered as spammy links. So we are not covering that point here too. Today we are going to cover that what would be future of search engine optimization in this 2014 year and how you can deal with it.
CONTENT AND IT'S MARKETING
You cannot ignore this even if you are getting good traffic. Your site should be content machine and you cannot be lazy at all to produce more fresh content on your site. This does not means that you can't go on vacation but nor leave your website for a month long without any fresh content. Maintain your post frequency that is the best way to get good result. Producing is content is not only the thing that you have to worry about. Yes you have almost win the half race but your content marketing also should be as good as your content. Your content should reach to your potential readers as far as marketing is concern. Produce more quality content that readers think naturally and your site will improve automatically.Must Read: Top 5 Tips for Successful Content Marketing.
BE ACTIVE ON SOCIAL MEDIA
You must use social media platform if you have online presence of your business or site. There are so many great social media such link Facebook, Google+, Twitter which can provide you maximum result. As per the recent Hummingbird algorithm update from the Google also suggest to use social media. If you ignore it your site surely will be de-rank in search result. It suggest that if nobody is sharing your content then why should Google also to be interested in it? And I think it is fair enough.
MOBILE OPTIMIZED
Today people use smartphones and tablet more than laptops and desktops, so your site should be mobile friendly. The more number of search coming from the mobile and tablets now days and we can't stop it to grow in coming days. Optimizing your site for mobile user means gaining more visitors and there is no loss of it. There are so many sites which are not yet mobile friendly or using cross linking on mobile sites. You can also learn more about it from our Mobile SEO optimization guide.
PUBLIC RELATIONS
The old link building technique have been overtaken by the public relation and marketing strategy. Google also open the doors for marketing world to integrate online. There are much courses that teach online marketing and it also included business marketing degree. More marketing people are now managing public relation, advertising channels, with designers for website interaction and managing social media interaction too
FROM THE EDITOR;S DESK
This is what we want to tell small business owners that idea is to go with advertising may do well. It is not good enough to just give the chunk of money to someone for something that could be, just because of you haven't tried it? You may rather put that money into AdWords and gaining the most and best result and almost instantly. People more often spend money on online advertising with no returns.
Rather doing it by self and found yourself in trouble finding someone who are from web developer background and also has some marketing and journalism knowledge to push your business online. They can create content, content marketing, manage content discussion, outreach to potential customers to a targeted audience.
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